inland engineering services
branding / web design
The Project
Inland Engineering Services (IES) has long been a leader in the field of telecommunication engineering. However, its outdated brand and limited online presence did not reflect the company’s status as an industry authority.
With this project, IES wished to refresh their visual look across both print and digital platforms, while still maintaining brand recognition among their client base.
This project was completed on a subcontract basis for IES on behalf of The Incubator Marketing.
the deliverables
Logo – IES needed a modern logo that would be versatile enough for both print and web, but they also wished to retain the existing logo structure for sustained brand recognition. I therefore simplified the logo design by removing extraneous details and introducing a new, more distinctive secondary colour.
Old IES Logo
Updated IES Logo
Website – IES' website was basic, outdated, and not at all suitable for mobile view. To establish them as a leader in the industry, I created a new, conversion-optimized website design that was clean and authoritative, but still visually captivating – particularly in its use of full-width imagery.
Marketing Collaterals – To appeal to a more traditional client base, I also designed print brochures, using the same visual language already established on the new website. IES' business cards were also updated, with a simple design that maximizes space for writing notes (a practice that is common within the industry).
