The Incubator Marketing
branding / Infographics / print / social media
Maintaining brand standards
As the design lead at The Incubator Marketing, I was tasked with creating all in-house marketing materials. The agency has a strong and distinct brand identity, which can be seen across all of its print and digital platforms. Even before starting a project, potential clients are introduced to the Incubator branding through beautifully-designed proposals (shown below). The same visual style is then applied consistently across performance reports and presentations, for enhanced brand recognition.
providing value through social media
The Incubator is unique for prioritizing social media (particularly its Instagram) as a lead-generation channel. Its feed is comprised almost entirely of infographics (“incu-cards”), insights, and facts pertaining to marketing and design. The result is a carefully curated and highly informative archive of content that is not only beautiful, but also useful to our target audience.
