Ark Canada
branding
The Project
Ark Canada is a full-service digital marketing agency that aims to revitalize outdated brands by fostering new connections with younger audiences, especially those within the millennial demographic.
A unique agency with a highly specialized focus, Ark needed a visual identity that would (1) resonate with mature clients who are used to taking a traditional approach in their business strategy (2) communicate the agency’s youthful, contemporary spirit.
The Identity
To break away from the bright colours that characterize many marketing agencies today, we opted for a palette of deep emerald, supported by neutral taupes. Typographically, strong, geometric sans-serif headings are paired with an elegant serif for smaller body text. The result is an warm, sophisticated visual identity that balances tradition and modernity.
The deliverables
In addition to a complete visual identity and brand guide, comprehensive templates were created for letters, proposals, performance reports, and a range of social media posts.
